Gordon Orr, Chief Executive Officer, gave a presentation on the Plans for 2021 and explained that the mission was to support industry development and individual operators, facilitating partner engagement, and effectively marketing our destination.
Mr. Orr explained that Tourism Windsor Essex Pelee Island ("TWEPI") has met the standard to be an accredited organization of the Destination Marking Accreditation Program. In 2020, Tourism Windsor Essex Pelee Island provided updates on COVID-19 and aligned with Tourism Partners to embrace Community and Businesses ventures such as Take-out and Delivery Guide "#Take-Out Tuesday", Winery Delivery Guide, "#WineOrderWednsday", Brewery Delivery, "#Fill-upFriday" and the Patio Dinning Guide.
Mr. Orr highlighted the YQG Stands Strange media campaign as bringing a sense of community pride and noted that the 2021/2022 Official Visitors Guide focuses on food and drink, arts and culture, outdoor adventure and entertainment.
Lynette Bain, Vice President Destination Development, explained the participating partnerships and various programs that have been launched.
Jason Toner, Director of Marking, explained the Official Visitor Guide is branded a Staycation initiative which allows locals to learn about activities in their own area. He also noted that the Launching Road Trip campaign will bring people to our area when it is safe to do so which will draw traffic to attractions and hotels.